วันอาทิตย์ที่ 1 สิงหาคม พ.ศ. 2553

2000s: Hybrids and F models


In 2000, Lexus introduced a new entry-level sedan, the IS 300. In 2001, the marque debuted its first convertible, the SC 430, and the third generation LS 430. The GX 470 mid-size SUV debuted in 2002, followed by the second generation RX 330 in 2003. In 2004, Lexus recorded its two-millionth U.S. vehicle sale. The following year, Lexus debuted the first production hybrid luxury SUV, the RX 400h. The vehicle used a Lexus Hybrid Drive system which combined gasoline and electric motors for increased power, fuel efficiency, and lower emissions relative to gasoline-only equivalents.

In 2005, Lexus completed a full organizational separation from parent company Toyota, with dedicated design, engineering, training, and manufacturing centers working exclusively for the division. This effort coincided with Lexus' launch in its home market of Japan and an expanded global launch of the brand in major world markets. Executives aimed to grow the marque's sales outside of its largest market in the U.S. The next generation IS, GS, and LS sedans were subsequently designed as "global models" for worldwide markets. In 2006, Lexus unveiled the GS 450h, a V6 hybrid performance sedan, along with the fourth generation flagship LS line, comprising both standard- and long-wheelbase V8 (LS 460 and LS 460 L) and hybrid (LS 600h and LS 600h L) versions. The LS 600h L subsequently went on sale as the most expensive luxury sedan ever produced in Japan, with a sticker price of approximately US$125,000. In 2006, Lexus sales reached 475,000 vehicles worldwide.

In 2007, Lexus announced a new F marque performance division, which would produce racing-inspired versions of its performance models. The first of this line, the IS F, made its debut at the 2007 North American International Auto Show, accompanied by a supercar concept, the LF-A. By the end of 2007, Lexus' annual U.S. sales had risen to 329,177 vehicles, and total worldwide sales reached 500,000 vehicles. In 2008, amidst the late-2000s recession, U.S. sales dropped 21% to 260,087, and global sales fell 16% to 435,000, affected by a weakened global luxury car market. In mid-2009, the marque launched the HS 250h, a dedicated hybrid sedan for North America and Japan, the RX 450h, the second generation hybrid SUV replacing the earlier RX 400h, and later that year debuted the US$375,000 production LFA supercar. In terms of volume, Lexus was the number-one-selling luxury car marque in the historically largest automotive market for the past decade, and ranked as the fourth-largest luxury car brand in the world by volume.

From wikipedia

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